To me to have a very effective ad campaign needs to have something catchy either something like the E-trade baby or Nike commercials where they have action. When i look to buy a product I mostly look at the price of it and how it compares with its competitors. The name brands that I buy would be Nike, Oakley, Apple, and Adidas. I don't tend to buy generic alternatives because most of the time they tend to just be a cheaper version and does't taste half as good as the normal product. I don't really care if celebrates endorse a product because that just means that brands willing to pay them money not that that product is better then the others. The only jingle that seems to get stuck in my head would be McDonald's "ba ba ba ba i'm loving it."
http://www.youtube.com/watch?v=e2KoVJJJ-js
In this commericail it shows that a bear dad saw that his bear son has gotten straight A's. So they go out to go get McDonalds for a reward and basically they see a car full of people and steal their food. Basically it makes people want to buy it's product by trying to make people laugh through their ad. To me it doesn't show any false products because it is just showing bears going to get food.
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